Demonstar strategy Offline#
Demonstar strategy free#

Amit Mehra & Subodha Kumar & Jagmohan S.Manufacturing & Service Operations Management, INFORMS, vol. ' The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment,' Santiago Gallino & Antonio Moreno, 2018.Journal of Retailing and Consumer Services, Elsevier, vol. ' Consumer showrooming: Value co-destruction,'

Demonstar strategy free#

' How Does Free Riding on Customer Service Affect Competition?,'

Demonstar strategy Offline#

' Online and Offline Information for Omnichannel Retailing,' ' Consumer learning of product quality with time delay: Insights from spatial price equilibrium models with differentiated products,' Li, Dong & Nagurney, Anna & Yu, Min, 2018.

' Supply chain coordination through cooperative advertising with reference price effect,' Zhang, Juan & Gou, Qinglong & Liang, Liang & Huang, Zhimin, 2013.

' Advance selling with freebies and limited production capacity,'

Huang, Kwei-Long & Kuo, Chia-Wei & Shih, Han-Ju, 2017.

Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. ' Pricing and service effort strategy in a dual-channel supply chain with showrooming effect,' RAND Journal of Economics, RAND Corporation, vol. ' Search platforms: showrooming and price parity clauses,' ' Demonstrations And Price Competition In New Product Release,'ġ347, Economics Department, Queen's University.

Christopher Cotton & Haresh Gurnani & Raphael Boleslavsky, 2015.

' Demonstrations and Price Competition in New Product Release,' ' Cross-channel free-riding consumer behavior in a multichannel environment: An investigation of shopping motives, sociodemographics and product categories,' Production and Operations Management, Production and Operations Management Society, vol. ' Pricing Diagnosis‐Based Services When Customers Exhibit Sunk Cost Bias,'

Guangwen Kong & Sampath Rajagopalan & Chunyang Tong, 2018.

' Perceived customer showrooming behavior and the effect on retail salesperson self-efficacy and performance,' & Ogilvie, Jessica & Beitelspacher, Lauren Skinner, 2015. Naval Research Logistics (NRL), John Wiley & Sons, vol. ' Free riding in a multi‐channel supply chain,'

Fernando Bernstein & Jing‐Sheng Song & Xiaona Zheng, 2009.

Organizational Behavior and Human Decision Processes, Elsevier, vol. ' The effect of accountability on susceptibility to decision errors,' We also show that, in comparison to exogenous wholesale prices, when the manufacturer sets the wholesale price endogenously, it helps the two firms choose the same strategy moreover, the endogenous wholesale price leads to Pareto improvement in the supply chain. When the demonstration informativeness level is medium, the manufacturer will be better off choosing the non-demonstration strategy, and the online retailer will select the non-showrooming strategy. We find that showrooming behavior may be beneficial to the manufacturer that owns an offline store and harmful to the online retailer. Given the demonstration informativeness and other relevant factors, we then compare the outcomes of the manufacturer's strategies on whether to demonstrate and the retailer's strategies on whether to avoid showrooming. We investigate the impacts of the demonstration informativeness on online and offline retail pricing decisions under showrooming behavior. The manufacturer's product has digital attributes that can be evaluated through both online and offline channels, as well as non-digital attributes that can be evaluated only through in-store product demonstration. This behavior is called “showrooming.” This study considers the pricing problem in a dual-channel supply chain with an online retailer and a manufacturer that owns an offline direct sales store. Consumers are increasingly using offline stores to obtain in-store demonstration services and then switching to online stores to purchase the product. Unlike online stores, offline stores can provide product demonstration services, such as product display, product fit, and other kinds of in-store solutions, to help consumers understand the suitability of products.